Lesson No. 6 E-Commerce and E-Governance Question Bank

 Questions Shared by 

Mrs. Shilpa Kate, IT Lecturer, S.B. Patil College of Science & Commerce, Ravet, Pune

Textbook Exercises

Q1. Fill in the blanks.

1.     E-commerce’s scope is Global.

2.     A customer can do shopping   online  using Business to consumer  type  of E-Commerce.

3.     The Execution phase  consist of Order and Delivery.

4.     E-wallet  is  a  type  of  pre-paid  account in which a user can store his/her   money   for   any   future online transaction.

5.     EDI    is    electronic   exchange of information.

6.     The Government-to-Citizen type  of  e-governance refers to the government services which   enable   citizens   to   get access to wide variety of public services.

7.     The e-governance which provides safe and secure inter-relationship between    domestic    or    foreign government is Government-to-Government.

 

Q2. State True/False.

1.     C2C  type  of  E-commerce  deals with Business and Customer.

Ans: False ( ans is B2C)

2.     The lack of a personal touch can be a disadvantage for many types of    services    and    products    in E-commerce.

ANs: True

3.     Checking the balance of holiday is an example of G2C.

Ans : False ( ans is G2E)

4.     E-commerce      provides      more options to compare and select the cheaper and better options.

Ans:True

5.     M-commerce can be used through desktop computer.

Ans:-False  (ans is mobile or tablet)

Q3.Multiple Choice Question. (1 correct answer)

1.     Invoice and payment are included in   ……………phase   of   trade cycle.

a. Presale         b. execution          c. settlement                   d. After sales

2.     License renewal  is an example of …….e-governance.

a. G2C   b.G2B         c.G2G         d. G2B

 

Q4. Multiple Choice Question. (2 correct answer)

1.     Encryption      consist        of      two processes ……………and …………….

a.  encryption  b. signature c. decryption        d. digitization       e.Security

2.      Social   commerce  is  a  subset  of that involves     social media     like……………..&………..

a.facebook       b. Instagram                   c.gmail        d.Whtasapp                  e. software

 

Q5. Match the following

          A                                                                          B

1. M-commerce                                                     a. coded form of data

2.Cipher Text                                                        b. B2B

3.EDI                                                                    c. E bill payment

4. Business to Wholesaler                                    d. Paperless exchange of information

5.License renewal  services                                 e. G2G

6. Online facility to employees like leave           f. G2C

7.Government agencies share same database      g.G2E

Ans: 1àc   2àa  3àd  4àb  5àf   6àg  7àe

Additional Exercises

Q1.Fill in the Blanks

1 The Consumer to consumer model facilitates the online transactions of goods & services between two consumers.

2. In  business to consumer model, customer  request a specific service from the business.

3. In E-Commerce scope is Global

4.E-commerce means online selling and buying.

 5.Digital certificate are used to verify the identity of each person an electronic transaction.

6. EDI is commonly applied to execution and    Settlement phase of trade cycle.

7. Order and Delivery are Execution phase of trade cycle

8. Invoice and Payment are  Settlement phase of trade cycle.

9. Warranty, services etc. are After Sales activities

10. Finding a supplier and agreeing the terms is Pre-Sales phase of trade cycle

11. After –Sales is last phase of trade cycle.

12. EDI stands for Electronic Data Interchange

 

Q2.True or false

1. In E-commerce scope is local.   ANS:False
2. After sales services are the parts of settlement phase of trade cycle. Ans :False

3. E-commerce eliminates human errors and duplication of records. Ans:True

4. In E-Market, dialogue between customers and seller is possible. Ans: False

5. Search comes under execution phase of Trade Cycle. Ans:False

6. The digital certificate is issued by certification authority.    Ans: True

7. In Encryption process, random text is converted into plain text.  Ans: False

8. EDI is commonly applied to execution and settlement phase of trade cycle. Ans: True

9. B2B model is commonly known as EDI.  Ans:- True

10. Password is used to provide protection from unauthorized access.   Ans: True

11. The process of converting the encrypted data into human readable format is called decryption.     Ans:True

Q3. MCQ Select  1 correct option

1.Which of the following is the part of the four main types for e-commerce?

 A.B2B           B.B2C           c.C2B         d. All of the Above

2.Which type of e-commerce focuses on consumers dealing with each other?

A.B2B            B. B2C            c.C2B         d.C2C

3) ………………..is concerned with the buying and selling information, products and services over computer communication networks

(a) Commerce                (b) E-Commerce                    (c) E-Business            (d) None of these

4) ……………allows a business application on the computer of one organization to communicate directly with the business application on the computer of another company.

(a) EDI                             (b) Protocols                         (c) Standards                     (d) Business applications

5. Electronic Exchange of business documents in a standard format is known as ………………

(a) E-commerce          (b) E-Business                           (c) EDI                               (d) None of these

6. Among the alternate models of B2B e-commerce,……is the best means to obtain a competitive advantage in the Market place.

(a) Process based     (b) strategic relationship based   (c) transaction based     (d) any of these

7. …………………is basically a concept of online marketing and distributing of products and services over internet

(a) B2G                       (b) B2E                      (c) B2C                    (d) B2B

8.……………………..e-commerce consists of the sale of products or services from a business to the general public

(a)  B2G                      (b) B2E               (c) B2B                   (d) B2C.

9. Which of the following is not suitable for a B2C transaction ?

(a) clothes                        (b) flowers                    (c) airline reservation                      (d) none

10………………is any transaction, involving the transfer or rights to use goods and services, which is initiated and or completed by using mobile access to computer mediated networks with the help of an electronic device.

A )Mobile Commerce                B) e-commerce                     C) both of these                  D )none of these

11.  ………………type of payment system is highly useful to those customers who would like to control overspending,

(a) Prepaid           (b) Post paid                        (c) both of these                   (d) none of these

12. In …………………..type of payment system customer is allowed to spend only up to the amount that have pre deposited into account.

(a) Prepaid                              (b) Post paid                        (c) both of these                     (d) none of these

13. ………………….is a financial instrument which can be used more than once to borrow money or buy products and services on credit.

(a) Credit card                        (b) E-Cheques                     (c) E-cash                                (d) none of these

14. The dimension of e-commerce that enables commerce across national boundaries is called ______

A. interactivity.               B. global reach.                C. richness.                  D. ubiquity.

 

 

Q.4.  MCQ  Select 2 correct options    

1. Disadvantage of E-Marker are _____________

a. reduce search cost                                   

b. market is available round the clock              

c. dialogue between seller and customer are not possible                 

d. customer are not aware of new technology      

e. either a or b

2. In business to consumer model ______________

a. Customer identifies a need.                         b. Online auction

c. Select vendor and negotiates price           d. Online trading                   e. increase

3. Following are the components of phases of Trade Cycle.

a. Placing order                     b. booking              c. taking delivery

d. purchase                          e. sales

4. The advantages of EDI are ______________

a. Search cost is reduced                     b. Keyed in errors are less

c. Stationery cost increases                   d. Social interaction

e. Paper based Transaction

5. Placing the order and purchase the goods with payments all these activities comes under which phases of trade cycle.

a. presale

b. execution

c. settlement

d. after sales

e. Credit Transaction

6. EDI does not requires __________ and ______________

a. printed orders

b. softcopy

c. software

d. reduce paper work

e. Hardcopy

Q5. MCQ Select 3 options

1.Benefits of E-Commerce are ____________

a. service oriented market

b. global research

c. higher security

d. service available for 24 hrs.

e. local search

f. product oriented

2. Trade cycle consists of the following

a. execution

b. settlement

c. warranty

d. cost

e. discount

f. negotiable

3. Execution and Settlement phase of Trade Cycle consist of _____________________

a. search

b. order

c. payment

d. aftersales

e. delivery

f. negotiable

4. Following  are the advantages of E-Governance.

  a. Increased corruption    b.  High transparency       c. Increased convenience

  d. Indirect participation of constituent’s                e. Reduction in overall cost.

5. Social  commerce  is  the  use of    networking    websites  to promote and sell products and services  such    as

 a. Facebook,                  b. Instagram                 c. Twitter        d. E-learning portal          f. Monstar.com

6.  These are the various E-commerce technologies

       a.mobile  commerce           b. funds  transfer       c. Employment  management

      d. Internet  marketing,        e. electronic  data interchange(EDI)

7. G2E provides    online    facilities    to    the employees 

a. like  applying  for  leave                b. reviewing salary payment record

c. checking the balance of holiday.     d. License Renewal      e. Paying tax 

Lesson No. 2 SEO - Part 1 - SEO-On Page SEO-Off Page SEO-White Hat-Black Hat

Lesson No.2 Introduction to SEO

Note: All the topics are explained in detail with extra content which may be not in the syllabus/textbook. Use the ppts for extra  knowledge/reference. 

For studying use the Textbook

Part 1 - PPT

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Create Online Exam or Test in Google Forms with a Timer - Part 2

HSC Std 12 Syllabus cut by 25%

Maharashtra government has reduced the school syllabus for classes 1 to 12 in the state by 25 percent in view of the pandemic for academic year 2020-21.

In view of the pandemic, the Maharashtra government has reduced the syllabus by 25 percent for the academic year 2020-21. The syllabus has been reduced for Class 1 to 12 in the state. The proposal sent out by the State Education Amendment and Training Council has been approved by the state government on Saturday.

Varsha Gaikwad, Minister of School Education has confirmed the news by sharing a tweet on her personal twitter handle. The tweet read, “In view of Kovid 19 (Corona virus) in the state, the State Education Amendment and Training Council had proposed a 25 percent reduction in the syllabus for Classes I to XII of the academic session 2020-21. The state government has approved this proposal.”

Download Changes in the Syllabus (All Subjects Arts-Commerce-Science) of Std 12 2020-21   Click Here

Information Technology - Commerce/Science/Arts Reduction in Syllabus

Details of Content of Textbook reduced for Information Technology - Commerce

2. Digital Marketing - SEO-Mobile Marketing-Content Marketing-PPC

Lesson No.2 Digital Marketing

Part 1 - PPT

Traditional Marketing
Traditional marketing is a type of marketing where you promote your brand through the advertisements that we see and hear every day like Newspaper, Radio, Print, Magazine, billboard, calling, etc.
Traditional marketing stands for various offline advertising and promotional methods.

Print Media
Print media is a form of advertising that has existed for decades now. Every major event was first pushed through different forms of print. Before the advent of even telephones to communicate, newspapers, brochures, leaflets and flyers were used to get the attention of people everywhere.  Even with the internet taking over, print media has still been one of the most popular forms of advertising and communication.
Broadcast media
Broadcast media includes marketing through mediums like the Television and Radio. Slowly as different forms of communication took over, Television and Radio became widely accessible. Companies who wanted to increase their reach to a wider and larger audience started using these modes to communicate. This mode of communication helps reach a large group within a limited period of time, which is why it’s still extremely effective.
Direct Mail
Direct-mail marketing creates awareness of a product through postcards, brochures, letters and fliers sent through mail. Direct mail is called a targeted type of marketing strategy because information is sent to a specific target market.
Referral
Referral marketing, also known as word of mouth, relies on customers to spread information about products or services
Outdoor
Outdoor marketing includes spreading the message across with mediums such as hoardings, billboards, taxis, bus shelters, benches and buildings.

Digital Marketing

• Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
• Digital marketing is all about engaging the audience in an interactive and engaging with a large target audience.
• Digital marketing includes a very broad form of communication.

The digital marketing methods include using the following platforms:
Social Media Marketing, Email Marketing, SEO (Search Engine Optimization), PPC (Pay Per Click), Social Media, Online Advertising, Viral Marketing, Text Messaging


Benefits of Digital Marketing

• Reach the right audience
• Engage with your audience
• Motivate the audience
• Maximize returns on investment

SEO

• Search Engine Optimization is the process of boosting content and technical
• set-up of the website so that it appear at the top of a search engine result for specific keywords.
• SEO is to  attract visitors to your website when they search for products or services related to your business.
• To put it in very simple terms, search engine optimisation is defined as using tools that increase and maximise the number of viewers on a website.
• This particular system ensures that a website ALWAYS appears on the top of the search list

Mobile Marketing
Mobile Marketing can be understood as the art of marketing your business to connect, convince and convert mobile device users into customers.
Mobile Marketing Channels such as –
Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging

App-based marketing, In-game Mobile Marketing, QR codes, Location-based Mobile Marketing, Mobile Search Ads, Mobile Image Ads, SMS


Social Media Marketing
Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest, ettc..

Facebook, Users: 1.73 billion daily active users worldwide,
Industry impact: B2C, Best for: Brand awareness; advertising

Twitter, Users: 126 million daily active users worldwide, 
Industry impact: B2B and B2C   Best for: Public relations; customer service

Instagram, Users: 1 billion monthly active users, Industry impact: B2C
Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising

LinkedIn, Users: 675 million monthly active users worldwide,  Industry impact: B2B, Best for: B2B relationships, business development, and employment marketing

YouTube, Users: Over 2 billion logged-in monthly users worldwide,
Industry impact: B2C, Best for: Brand awareness; entertainment, and how-to videos

Snapchat, Users: 229 million daily active users worldwide
Industry impact: B2C, Best for: Brand awareness; advertising

Pinterest, Users: 367 million monthly active users Best for: Visual advertising; inspiration

Benefits
1. Increase Brand Awareness
3. Foster Relationships With Customers
4. Learn From Competitors


Content Marketing

• Content Marketing denotes the creation and promotion of content assets in order to generate brand awareness, lead generation, traffic growth and customers.
• The channels that play part in your content marketing include video, blogs, e-books, etc.

Various formats
Blogs containing articles, info-graphics
YouTube  Videos
E-books
How to do Articles/Videos

Content is King. Quality content is the fuel that drives your Digital Marketing strategies.
Another useful way to reach to customers is the way through contents. Contents written in any website/ portal or even physical means, are a way of attracting people to buy the products or avail the services. The words combined with images becomes a very powerful way to persuade people to anyhow buy the products and this way companies go higher and higher with sales in the digital world. Various Content formats includes – images, infographics, videos, articles & even emojis

Paid Search or PPC (Pay per Click)

• Paid search or Pay-per-click (PPC) advertising refers to the “sponsored result” on the search engine results pages (SERP).
• 
  
• PPC ads are visible, flexible and effective for many different types of organizations.
• With paid search, companies have to pay only when their ad is clicked.
• The ads can be tailored to appear when specific search phrases are entered, targeting them to a particular audience.

Google Ads, i.e. Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.
Since advertisers have to pay for these clicks, this is how Google makes money from search.

Cascading Style Sheets (CSS) - Introduction and Types of CSS

Introduction to CSS

• Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language like HTML. 
• CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.
• CSS was Developed by Hakon Wium Lie of MIT in 1995. In 1996, level 1 of CSS was published, level 2 comes in 1998 and level 3 ( CSS3) in 2009 with HTML5.

• CSS describes how elements should be rendered on screen, on paper, in speech, or on other media.
• CSS saves a lot of work. It can control the layout of multiple web pages all at once
• With CSS, it is easier to build a website, as css can style whole website using one single css file. 

• CSS handles the look and feel part of a web page. 
• Using CSS, you can control the color of the text, the style of fonts, the spacing between paragraphs, how columns are sized and laid out, what background images or colors are used, layout designs, variations in display for different devices and screen sizes as well as a variety of other effects.

CSS Syntax

• A CSS rule-set consists of a selector and a declaration block:
• The selector points to the HTML element you want to style.
• The declaration block contains one or more declarations separated by semicolons.
• Inside declaration block, property:value pair is used. 
• Colon : is used to separate property and value. 
• To add next property value pair, use ; semi-colon. 
• CSS Syntax is not case-sensitive, but prefer lowercase.

CSS Property and Value

• Each declaration includes a CSS property name and a value, separated by a colon.
• Multiple CSS declarations are separated with semicolons, and declaration blocks are surrounded by curly braces.
• CSS provides variety of properties for styling and positioning the HTML web pages.

Example: font, border, text-decoration, background, position, padding, margins, etc..

CSS Styles are usually written inside <style> element under Head Section. This way of styling is Internal CSS.

Applying CSS in HTML
You can do in three ways:-

• Create a separate CSS file containing style property-value pairs and link it with <link> tag.
• Write CSS property-value pairs in the web page inside <style> tags
• Write CSS property-value pairs in the HTML element starting tag using STYLE attribute

There are three ways of inserting a style sheet:

• External CSS - Create a separate CSS file containing style property-value pairs.
• Internal CSS - Write CSS property-value pairs in the web page inside <style> tags.
• Inline CSS - Write CSS property-value pairs in the HTML element’s Starting tag using STYLE attribute.

INLINE CSS

Inline CSS

• Inline CSS allows you to apply a unique style to one HTML element at a time. 
• You assign CSS to a specific HTML element by using the style attribute with any CSS properties defined within it.
• The style attribute is written in the starting tag of a HTML element

When to use Inline CSS?

• Inline styles in CSS could be useful for previewing changes instantly or adding CSS rules to only one or two elements. 
• Tip: use of inline CSS is not a recommendation. Combining CSS and HTML leads to messy code. 
• Additionally, inline styles method is difficult to update. 
• Note: Inline CSS styles will always override style properties determined in internal or external style sheets.

Internal CSS or Embedded CSS

• Internal CSS is used to apply styles on a single document or page. 
• It is written inside the <style> tags within head section.
• Styling changes apply to every specific element found in the file.

External CSS

• An external stylesheet is used when you want to apply one style to whole website (multiple web pages)
• The styles are written in a separate file with .css extension.
• The stylesheet files are linked using the <link> tag which should be placed in the head section of an HTML page
• 
  
• Using External Stylesheets, You can apply same styles to multiple web pages.

External CSS -  <link> tag
The <link> tag defines the relationship between the current document and an external resource.
Attributes in the link tag:

• rel - Specifies the relationship between the current document and the linked document. It takes the value “stylesheet”.
• href - Specifies the location of the linked external stylesheet.
• Type - Specifies the media typed of the linked document.  Value: “text/css”

We can have all the three methods applied to a web page.  If same CSS property is defined for an element in Internal, External as well as Inline,  then Inline CSS has the highest priority, then comes Internal/Embedded followed by External CSS which has the least priority.


Which style has highest priority?

What style will be used when there is more than one style specified for an HTML element?

All the styles in a page will "cascade" into a new "virtual" style sheet by the following rules, where number one has the highest priority:
           Inline style (inside an HTML element)
           Internal style sheets and External (in the head section)
           Browser default
So, an inline style has the highest priority, and will override external and internal styles and browser defaults.


Use <link> tag in the head section of all these web pages.
<link rel=“stylesheet” type=“text/css”  href=“style.css”>



CSS Homework
Create a web page with a heading and a paragraph. Using CSS apply the following: 

• Apply a background color to the webpage.
• Change the color of heading to blue and alignment center.
• Change the font of paragraph to ‘Verdana’ and font size to 20px.